The Meth Project
The Meth Project is a large-scale prevention program aimed at reducing first-time Meth use through public service messaging, public policy, and community outreach. It is a large-scale exercise in prevention, aimed at significantly reducing the use of Meth. The purpose is to inform potential Meth consumers about the product attributes and actual risks associated with methamphetamine. The goal is to substantially reduce methamphetamine use.
The Meth Project was conceived and founded by businessman and Montana rancher, Thomas M. Siebel. First launched in Montana as the Montana Meth Project, the program is focused solely on prevention.Since the inception of the program in 2005, Montana has seen a 45% decrease in teen methamphetamine use, a 72% decrease in adult methamphetamine use, and a 62% decline in methamphetamine-related crimes.
The Meth Project relies heavily on TV ads which graphically portrays the ravages of Meth.
Here are just a few examples in great TV advertising.
Eyebrows
Everything Else
Boyfriend
Shadow
Junkie Den